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The Fourteenth Meeting of ASEAN Tourism Ministers


THE Fourteenth Meeting of ASEAN Tourism Minister was held in Phnom Penh, Cambodia on Monday, 17 January 2011. Of ten ASEAN Member Countries, eight countries were represented by their ministers and two countries by vice ministers namely Malaysia and Vietnam. The meeting was one of series meeting during ASEAN Tourism Forum, 14 " 21 January 2011, which has two main activities that of National Tourism Organization (NTOs) meeting and Travel Exchange.

The Ministers were pleased to note the completion of tourism specific measures under the Roadmap for Integration of Tourism Sector (RITS). In continuing to promote tourism role as an economic engine and a tool for development change in the region, the Ministers adopted the ASEAN Tourism Strategic Plan (ATSP) 2011-2015 as the successor of the RITS which expired in 2010.

This Strategic Plan contributes to the overall goals of the ASEAN Community by 2015 through promotion of growth, integration and competitiveness of the tourism sector and at the same time deepen social and cultural understanding as well as facilitating travel into and within ASEAN.

During the meeting Minister of Culture and Tourism Jero Wacik reiterated his idea of boosting ASEAN tourism as ASEAN for ASEAN. Actually, his idea was raised at ATF 2009 in Hanoi when some of ASEAN Counties was hit by financial crisis. The idea is that instead of tourist from ASEAN Member Countries visitv Europe or United States, they rather go to their neighbour countries so that we can share exchange visitor among ASEAN Member Countries, and finally the impact of ASEAN economy from tourism will again recovery or boost.

Each country should prepare for more discount if tourist come from Southeast Asia. Thailand supported Indonesia's idea that it has concrete program such as ASEAN Youth Travel Program and ASEAN Family Rally.

Earlier to the date of 14 January 2011, the Thirty Third Meeting of ASEAN National Organizations was held at Sofitel Hotel, Phnom Penh. The main outcome of the meeting was that the chairmanship of the new structure was set up according to ATSP 2011 "2015. Marketing and Communication Working Group is chaired by Thailand and Vice Chair by Vietnam.

Product Development Working Group is chaired by Malaysia and Vice Chair by Myanmar. Quality Tourism Working Group is chaired by Philippines and Vice Chair by Singapore. Integration and Budget Committee is chaired by Brunei Darussalam and Vice Chair by Cambodia. ASEAN Tourism Professional Monitoring Committee (ATPMC) is chaired by Indonesia and Vice Chair by Laos. The tenure of chairmanship is two years and vice chair will automatically become chair, then vice chair circulate alphabetically.



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